Last week, we wrote that marketing can be bolder by empowering influencers and consumers to inspire, enable and ultimately take positive actions for a better future. We built the Bolder platform to do just that, after all. So when we came across the Pampers Miracle Missions campaign a few days ago, we almost wondered if Pampers had been reading our minds.The goal of Miracle Missions is to encourage various small acts of kindness, or "missions". What we love most about this campaign is that Pampers seems to share our conviction that action can be currency. It's a shift in thinking that we're starting to see more of, but Pampers does it particularly well: basically, if enough people pledge to complete a given mission, Pampers will commit to a positive action, too. The current mission, for example, is to congratulate a new or expectant mom in honor of Mother's Day. If 2,500 people commit to the mission, Pampers will throw baby showers for over 1,000 parents around the country. They're already halfway there, with 12 more days to go. Help 'em out below!
We love the idea of action for action and couldn't agree more with Pampers' use of it. It's even more than a fantastic way to inspire people to act. The way we see it, if action is the new currency for rewards - such as those being offered by Pampers - Bolder is aiming to be the new marketplace for those rewards. When businesses and individuals trade in positive actions, rather than just goods and services, everyone benefits. The great thing about this kind of currency is that, unlike goods and services, the more you exchange positive actions, the more they're amplified.
Companies, like Pampers, who understand the power of action as currency are exactly the kind of companies who will benefit from the Bolder platform, and whom we'd love to work with. Ultimately, they're the ones who will be most successful in the new economy, because action is the future, and we can't wait to be part of it.
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