Stonyfield Farm is best-known for its delicious organic yogurt and dairy products, but when it comes to positive change, they're not content to just sell awesome yogurt (though we can personally attest that their yogurt is awesome). Since partnering up with Bolder last November, this self-described "small but mighty company" has sponsored 6 challenges and inspired over 6,000 actions on the Bolder platform. That is darned impressive! Amy and Jesse, the brilliant minds behind Stonyfield's social media team, were kind enough to chat with us about how they use Bolder to inspire deeper loyalty, engagement and just plain fun among consumers, while encouraging a whole lot of positive action, too.What inspires you the most about Bolder?
Bolder gives us the chance to interact with consumers in a unique, meaningful way. We've seen great engagement with the platform and love giving people a way to connect with our brand that also makes a positive difference in the world. We also love the simplicity of the Bolder platform and how sharable it is. It's easy to connect our Facebook page to the challenges and integrate our other marketing efforts, too. It's simple, streamlined and effective. So far, we've been impressed and inspired by how well-received our challenges have been.
How did you first learn about Bolder?
Bolder reached out to us, and the unique platform piqued our interest right away. We're always on the lookout for new ways to connect with consumers, and we were very intrigued by the opportunity to offer them a chance to do something that had meaning behind it. As a company, we're very active in social media and try to find new ways to engage with people, especially those who are passionate about Stonyfield yogurt. We believe in the power of organic and think our success hinges on our ability to connect with people who feel the same way.
What made you decide to do a Bolder challenge?
With Bolder, we saw a great opportunity to educate people about organic, both in terms of personal health and the health of the planet, in a way that's fun, shareable and part of a larger community. Bolder's focus on the power of individuals to make a difference aligns well with Stonyfield's mission. We had a lot of fun experimenting with different kinds of challenges that allow people to experience organic and share their thoughts.
How do you decide which challenges to run?
We want challenges to be fun, of course, and offer the chance for coupons to try new products. It's also important that they tie into our mission and represent who we are at Stonyfield. Social media is a big part of our larger marketing strategy, and the Bolder platform is a great way to round out our efforts. We try to run challenges that energize and amplify the enthusiasm of the Bolder community. Sometimes our challenges tap into an existing campaign and sometimes they stand on their own, but our goal is always to bring more impact to the positive things you're already doing.
Bolder reached out to us, and the unique platform piqued our interest right away. We're always on the lookout for new ways to connect with consumers, and we were very intrigued by the opportunity to offer them a chance to do something that had meaning behind it. As a company, we're very active in social media and try to find new ways to engage with people, especially those who are passionate about Stonyfield yogurt. We believe in the power of organic and think our success hinges on our ability to connect with people who feel the same way.
What made you decide to do a Bolder challenge?
With Bolder, we saw a great opportunity to educate people about organic, both in terms of personal health and the health of the planet, in a way that's fun, shareable and part of a larger community. Bolder's focus on the power of individuals to make a difference aligns well with Stonyfield's mission. We had a lot of fun experimenting with different kinds of challenges that allow people to experience organic and share their thoughts.
How do you decide which challenges to run?
We want challenges to be fun, of course, and offer the chance for coupons to try new products. It's also important that they tie into our mission and represent who we are at Stonyfield. Social media is a big part of our larger marketing strategy, and the Bolder platform is a great way to round out our efforts. We try to run challenges that energize and amplify the enthusiasm of the Bolder community. Sometimes our challenges tap into an existing campaign and sometimes they stand on their own, but our goal is always to bring more impact to the positive things you're already doing.
Your challenges have inspired over 6,000 actions today. How do you feel about that?
We think it's amazing! It's fantastic and very exciting to see such deep engagement in the 6 months since we started using the Bolder platform. We've also seen high redemption rates for the coupons we offer, so we're thrilled (and hope everyone is enjoying our organic yogurt!).
Anything to add?
We're excited about the possibilities that Bolder offers. The team has been really fun to work with so far, and we're looking forward to continuing on this path as a company. We'd also love to hear what challenges other people would like to see. Mostly, we want to keep it fun, interesting, and of course, completely organic!
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