We passed a person on the street the other day who was picking up cans to receive the CRV (California Redemption Value). Ever stopped to think about why this happens? We think there's more to the story than "this person needs money" and were struck by the simplicity of this system. The state has placed a clear value on the action of returning a can ($.05) and some people do it. The state's motivation in this case is to encourage recycling, discourage littering, and generate revenue (from the unreturned cans). Ultimately, there is benefit to society and the individual.
Like returning a can, every action has value for the individual and society. However, very few actions (both positive and negative) are thought of in this fashion. Why is this? Because it's hard to define actions? Because "value" is different to everyone? Because the government isn't going to pony up $$ for every positive action? Sure all of those reasons make sense.
But those are some of the many reasons we started Bolder. We see a community of people and businesses joined together around life's actions. A place where you can challenge yourself and feel great. A place that values your actions, both socially and monetarily. We're just getting started, and we're glad you're a part of it. Thank you for being a part of the Bolder community.
We want your thoughts. What do you think?
I love the idea of Bolder! It would be really nice to see the awesome actions that we each do ripple out into the world and become amplified.
ReplyDeleteAnyway, I just wanted to comment that the CRV reward also leads to bad behavior - people rummaging through recycling and trash bins on the sidewalk and making a huge mess... It's one of my pet peeves.