Friday, September 17, 2010

Change starts with a compostable bag on your doorstep

Every now and then, spending money is a real experience, not just a mundane part of the day. Can't remember the last time you felt this way? Here's an example - that incredibly upbeat barista who made you laugh, unexpectedly. Chances are, you remember that cafe, right?

When it comes to buying clothes, 'happy barista' moments are rare. Typically even worse is mail ordered stuff. It arrives on the doorstep, seemingly devoid of human touch. Refreshingly, PACT flips this assumption upside down. Our friends have figured out the secret sauce to making their experience a lot more fun, and here it is:

1) Sleek, bright green packaging so you can't miss the words, "This package is 100% COMPOSTABLE." Awesome, already loving my experience.
2) A short note inside telling me about the non-profit I'm supporting with my purchase (10% of sales).








3) The artist and motivation for the print on my undies. In my case, "Punzell's work combines angular stripes with saturated fields of color and is marked by obsessive repetition alluding to the architectural forms familiar to her native San Francisco Landscape."








These touches combined put significant meaning into this purchase, which we totally appreciate. AND they're really comfortable too. Take the PACT "line dry" challenge and find out why change starts with your underwear.

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